SANTA WON’T SAVE YOU!
IT PAYS TO BE PREPARED AS WE UNWRAP CHRISTMAS FOR THE RETAIL SECTOR
Last Christmas was truly a gift to many retailers. As despite the gloomy outlook many predicted, consumers joyfully unwrapped new clothes home goods and high-end electricals as consumers showed that we still love Christmas.
Sales grew an impressive 1.3% compared to last Christmas, with British families spending a predicted average £821.25 on gifts, food and drink and decorations.
Online sales were predicted to increase significantly and, in several cases, they actually offset stagnant physical sales and even declines. With an 8% increase in spending on last year, many retailers were celebrating.
It is no coincidence that those who enjoyed success last Christmas offered a seamlessly brilliant balance of browsing and buying between their online and offline offerings. 2017 also confirmed that providing a variety of buying and delivery options is no longer a nice-to-have but essential for survival.
The proof is in the Christmas pudding; that what is special to the consumer is expected the next. As those who performed less well during the festive period are slowly uncovering.
Christmas comes up quickly in the retail world and in the true and generous spirit of Crimbo, we’ve taken time out to capture how retailers delivered Christmas 2017. Wrapped up together with useful insights, case studies and resolutions our 44-page Christmas Insights document and supporting picture report contains a host of fantastic insights on how retailers can make the most of Christmas 2018.
Our full Christmas insights report and 100-page picture review capturing how retailers executed Christmas 2017 is available to download now for free from: www.refinerygroup.co.uk/retail
No matter the season. In retail it pays to be prepared.