Supporting the Dulux Colour of the Year launch

Every year our client Dulux launch their well anticipated Colour Of The Year as part of the brand’s industry-acclaimed ColourFutures trend forecast. 2019 marks the 16th year of the global ColourFutures annual trend forecast from Dulux, which involves an expert panel of colour designers, design specialists, trend forecasters, architects and editors from around the world joining together to discuss what we increasingly need from the spaces around us. Capturing a universal theme, they finally suggest a colour that suitably embodies the mood of the moment for the year ahead.

Previous shades have been the extremely popular 2018 Heart Wood and in 2017 the blue hues of Denim Drift. 2019 did not disappoint either with the exciting launch of Spiced Honey, a warm amber tone that captures the essence of Dulux’s ‘Let in the light’ theme, and also taking inspiration from the rich natural tones of honey. Spiced Honey is designed to be a warm, welcoming tone that can be calming and nourishing and able to be adaptive across a range of future focused designed colour themes/schemes (Think, Dream, Love and Act) to also enrich mood, stimulate and energise.

We have supported Dulux key comms by creating material for the launch including a range of print for both trade and retail markets, in-store shopper assets and social media content, including trend focussed inspiration Instagram stories and also the launch of their 2019 brand ambassador Fearne Cotton.