October may still seem a little way off but in event planning terms it’s high time the pre-show build-up began.
With just four months and counting to go, a carefully thought through campaign should ensure extended, valuable exposure around a major trade event, like Construction Week. Box clever with a fully integrated marketing strategy and it could span at least two quarters’ worth of activity before, during and after the expo close.
Could you be getting more out of all the time, expense and effort ploughed into putting on a show-stopping presence?
Certainly Ecobuild 2017 showed a potential missed opportunity for some exhibitors in the construction space (Lessons learned from Ecobuild). While the event itself was a hive of stimulating activity, the outreach beforehand didn’t do many of the immersive stand experiences on-site justice. Being louder and prouder about your plans helps delegates proactively seek you out in a sea of exhibitors.
Learn how you could make Construction Week work harder for you – starting from now.
Our trends-led report looks at event platforms for construction products in a new light. This thought provoking paper puts a spotlight on customer experience and the art of creating a show-within-a-show. By thinking about events differently, it explores how trade brands can make a lasting impression. One that transcends the trade show’s walls and gets into people’s consciousness.
Get ‘Long live the ‘live’ event: A toolkit for trade brands looking to stand, deliver and dominate in 2017 and beyond and fully capitalise on the customer engagement opportunities that Construction Week presents.