Here is a countdown (credit to Corbin Ball and Eventmanagerblog.com) of the most interesting technologies for construction marketers looking to make more of an impact at upcoming trade events.
Some are tried but not tested to their full potential; others represent relatively unchartered but hugely exciting territories; and a few have been included for the ‘wow’ factor, but may well never make it to the mainstream. Only time will tell. Download the full report for more insight into the immersive innovations supporting construction marketers in creating more memorable brand experiences in 2017 and beyond.
1.Email – OK, so not the most revolutionary medium to take the ‘top spot’ but enjoying a revival nonetheless. Email is an important channel, used in the right way, for nurturing prospects into the sales pipeline.
2. Wearables – Defined as technology worn on your clothing or person, these technologies could easily be leveraged to serve up real-time information to help visitors with wayfinding and influence their on-site schedules.
3. Geofilters and other location-aware applications – An offshoot of SnapChat’s brainchild, the customised geofilter is fast becoming a low-cost, high impact way to ramp up brand exposure within a defined area.
4. QR Codes – You’re telling me that in 2017 we’re still talking QR codes? Yes. QR codes can help make the user journey a seamless one and there will likely be a resurgence for relevant uses (rather than just sticking them everywhere because it’s the trendy thing to do).
5. VR and AR – Virtual and augmented reality is now at a point where the technology’s become useful, rather than just gimmicky. You can take a virtual reality tour of a future site or show a customer what their desired kitchen fittings would actually look like in their home.
6. Video and ‘live streaming’ – With the launch of Facebook Live taking on Twitter’s Periscope, the opportunity to capture and share our experiences in the moment has become even easier.
7. Beacons – These Bluetooth Low Energy devices send out signals that interact with mobile phone apps to deliver powerful data capture capabilities. Next generation two-way beacons are now coming into circulation too.
8. iMessaging – With iMessage’s new features, Apple is effectively creating its own mini social network and, while there is a steep learning curve ahead, it is bound to be exploited in the events arena soon.
9. Mobile payments – Likely to have a huge impact on the events industry as organisers and exhibitors find new ways to process payments and engage attendees
10. Facial recognition – As advancements in biometrics allow easier mobile payments, realistic authentication tools could also start to play a part in registration and other processes too.
Download the full report ‘Long live the ‘live’ event’ here