We are pleased to announce the appointment of Alex Ashby as our new head of strategy.

Alex began his career in strategy with RKCR/Y&R, delivering brand and communications planning for two of the agency’s largest accounts, Vodafone and Lloyds Banking Group. He later joined BMB to lead strategy on Paddy Power, Thomson Holidays, Rubicon exotic drinks, Hula Hoops, KP Nuts, and Batiste. He has also authored a research paper on UK Youth Culture as well as being a regular strategy mentor and speaker at the London School of Communications Arts.

“It’s not every day that you get the chance to lead strategy at one of Manchester’s largest and most established agencies” says Alex, “Refinery has a proven track record of fostering deep relationships with its clients, delivering brilliantly effective work, as well as possessing the talent and adaptability to take-on a wide array of sectors and business challenges. I’m relishing the opportunity to enhance our strategic offering so that we can offer even more cohesion, creativity, and effectiveness to the way that we solve problems for our clients.”

We all welcome Alex to the team!