CLIENT:
DUERR'S
SECTOR:
FOOD
Delivering Duerr’s a staggering 34% increase in market share*
*Kantar
Integrated Marketing - Advertising/Design/Social/Digital/PR
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*Kantar
*Kantar
It had lost touch with the everyday consumer and a decline in market share followed.
Our goal was to re-engage consumers and increase market share. We initiated a rigorous brand consultancy and consumer testing process and the findings were telling. After identifying quality, tradition, and family as key themes, we got to work on creating a new brand identity and put the packaging into production.
Once Duerrs launched their new range of peanut butter, their sales grew as they picked up the vast majority of the UK’s own label manufacturing too – they now make over 80% of all peanut butter sold in the UK.
We then worked with them to see if there were any brand stretch opportunities, and we identified that a subtle change to the ingredients would allow Duerrs to manufacture a bespoke, high protein peanut butter that would be massively desirable to the gym bunnies of this world.
“We wanted our packaging to reflect our strong sense of family history, traditions & values, plus the fact that we’re also innovators when it comes to quality and product. Oakbase achieved this perfectly”
Richard Duerr
It had lost touch with the everyday consumer and a decline in market share followed.
Our goal was to re-engage consumers and increase market share. We initiated a rigorous brand consultancy and consumer testing process and the findings were telling. After identifying quality, tradition, and family as key themes, we got to work on creating a new brand identity and put the packaging into production.
We initiated a rigorous brand consultancy and consumer testing process and the findings were telling.
After identifying quality, tradition, and family as key themes, we got to work on creating a new brand identity and put the packaging into production.
communicating a message of quality that saw market share increase 34% in the jam category alone!
We also helped them to capitalise on a brand stretch opportunity.
Once Duerrs launched their new range of peanut butter, their sales grew as they picked up the vast majority of the UK’s own label manufacturing too – they now make over 80% of all peanut butter sold in the UK.
We then worked with them to see if there were any brand stretch opportunities, and we identified that a subtle change to the ingredients would allow Duerrs to manufacture a bespoke, high protein peanut butter that would be massively desirable to the gym bunnies of this world.
“We wanted our packaging to reflect our strong sense of family history, traditions & values, plus the fact that we’re also innovators when it comes to quality and product. Oakbase achieved this perfectly.” – Richard Duerr
Fill out our contact form and we’ll get straight back to you.
Alternatively you can contact us using the details below:
Call Nick Bradshaw – 0776 993 7199
hello@refinerygroup.co.uk
10 Pittbrook Street,
Manchester M12 6JX
_
Call Nick Bradshaw – 0776 993 7199
hello@refinerygroup.co.uk
©2021 Refinery Marketing Communications Ltd
Company Statements & Privacy Policy
Fill out our contact form and we’ll get straight back to you. Alternatively you can contact us using the details below:
Call Mark Harrison – 07919 211 007
hello@refinerygroup.co.uk
10 Pittbrook Street,
Manchester M12 6JX
_
Call Mark Harrison – 07919 211 007
hello@refinerygroup.co.uk
©2021 Refinery Marketing Communications Ltd
Company Statements & Privacy Policy