Integrated Marketing - Advertising/Design/Social/Digital/PR

CLIENT: EGO

SECTOR: RETAIL

Continue to grow market share and sales across Europe for this challenger brand and leader in battery technology

Based on European audience insight research, reposition the EGO messaging to reach a younger, affluent, early adopter audience, while still connecting with EGO’s traditional premium large garden owners, and professional users.

CLIENT: EGO

SECTOR: RETAIL

Continue to grow market share and sales across Europe for this challenger brand and leader in battery technology

Based on European audience insight research, reposition the EGO messaging to reach a younger, affluent, early adopter audience, while still connecting with EGO’s traditional premium large garden owners, and professional users.

WE DEVELOPED THE EGO BRAND POSITIONING AND COMMUNICATIONS TO…

Raise brand awareness in multiple territories with different levels of battery power adoption in their respective markets.

Resonate with multiple end user and specifier audiences across different territories.

Promote EGO’s differentiation, reasons to buy and reasons to choose EGO.

Encourage EGO audiences to make a purchase decision, disrupt them and encourage them to make the switch to the unique EGO Arc Lithium battery technology.

By integrating brand communications across 23 countries – to reach professional and consumer audiences across appropriate channels: TV, digital, social, press, influencer marketing, web, retail display, POS, promotions, events, catalogues, content, video, photography.

WE DEVELOPED
THE EGO BRAND POSITIONING AND COMMUNICATIONS TO…

Raise brand awareness in multiple territories with different levels of battery power adoption in their respective markets.

Resonate with multiple end user and specifier audiences across different territories.

Promote EGO’s differentiation, reasons to buy and reasons to choose EGO.

Encourage EGO audiences to make a purchase decision, disrupt them and encourage them to make the switch to the unique EGO Arc Lithium battery technology.

By integrating brand communications across 23 countries – to reach professional and consumer audiences across appropriate channels: TV, digital, social, press, influencer marketing, web, retail display, POS, promotions, events, catalogues, content, video, photography.

HOW IT PERFORMED

Brand awareness is stronger, distribution and sales continue to grow across Europe with 16% brand awareness and growing, 60% consider the EGO brand to be:

• Innovative
• High Performance
• At the Forefront of Technology

Launched only 6 years ago – EGO is now available to 98% of the population of Europe

Available in 3,500 dealers across Europe – up from 2,500 in 2019

Sales up by +50% YOY

HOW IT PERFORMED

Brand awareness is stronger, distribution and sales continue to grow across Europe
16% brand awareness and growing, 60% consider the EGO brand to be:
• Innovative
• High Performance
• At the Forefront of Technology

Launched only 6 years ago – EGO is now available to 98% of the population of Europe
Available in 3,500 dealers across Europe – up from 2,500 in 2019
Sales up by +50% YOY