Integrated Marketing - Advertising/Design/Social/Digital/PR

CLIENT: LAKELAND LEATHER

SECTOR:

RETAIL

Time for a fresh start and new beginnings.

Following administration, Lakeland won the battle for survival and came fighting back with a new brand identity. With over 60 years’ experience in scouring the world to find the finest leather jackets, coats, bags and small leather goods, we helped Lakeland to create an exciting new brand presence that would appeal to a wider audience and a loyalty programme.

CLIENT: LAKELAND LEATHER

SECTOR: RETAIL

Time for a fresh start and new beginnings.

Following administration, Lakeland won the battle for survival and came fighting back with a new brand identity.
With over 60 years’ experience in scouring the world to find the finest leather jackets, coats, bags and small leather goods, we helped Lakeland to create an exciting new brand presence that would appeal to a wider audience and a loyalty programme.

NEW BRAND
NEW IDENTITY

Taking inspiration from the natural surroundings of the Lake District, a new set of brand guidelines, photography and styling for the brand was produced and successfully rolled out across the retail estate and all marketing channels.
Taking inspiration from the natural surroundings of the Lake District

a new set of brand guidelines, photography and styling for the brand was produced and successfully rolled out across the retail estate and all marketing channels.

a new set of brand guidelines, photography and styling for the brand was produced

THE RESULT HAS BEEN A SIGNIFICANT INCREASE IN FOOTFALL, ONLINE SALES AND UPTAKE IN THEIR LOYALTY SCHEME.

a new set of brand guidelines, photography and styling for the brand was produced

NEW BRAND NEW IDENTITY

Taking inspiration from the natural surroundings of the Lake District, a new set of brand guidelines, photography and styling for the brand was produced and successfully rolled out across the retail estate and all marketing channels.

Taking inspiration from the natural surroundings of the Lake District

a new set of brand guidelines, photography and styling for the brand was produced

and successfully rolled out across the retail estate and all marketing channels.

THE RESULT HAS BEEN A SIGNIFICANT INCREASE IN FOOTFALL, ONLINE SALES AND UPTAKE IN THEIR LOYALTY SCHEME.