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We are Refinery
and we believe in
being brave

REFINERY IS
GROWING!

Following a string of new client wins and growth in Refinery’s digital, social and video work in particular, we’ve made an exciting series of hires across our client service and creative teams.

REFINERY is
growing!

Following a string of new client wins and growth in Refinery’s digital, social and video work in particular, we’ve made an exciting series of hires across our client service and creative teams.

Tom Cummings joins as PR Director from McCann with the task of setting up Refinery’s new integrated PR offering. An award-winning PR with 15 years experience across Manchester, London and Sydney, Tom has run press offices for major B2C and B2B businesses including McDonald’s, Virgin Mobile, British Airways and Aldi.
Ruth Woodhead joins us as Senior Designer and Art Director. Formerly at Cheetham Bell JWT, Ruth was creative lead across some of the agency’s largest accounts including Boots and John West.
Munsaka Jumba bolsters our video and motion team as Junior Motion Graphic Designer. Munsaka was previously at Education City, which provides educational software to schools and homes.

Munsaka Jumba bolsters our video and motion team as Junior Motion Graphic Designer. Munsaka was previously at Education City, which provides educational software to schools and homes.

Dominique Hall our new Junior Designer, and Emily Anderson, our Creative Copywriter come to us straight from University where they studied graphic design and creative advertising respectively.
Emily Broad joins us as Account Manager from Havas Lynx, where she worked on a broad range of B2B pharmaceutical clients. Emily will be working on our global Siemens business.

Max Yates our new Account Executive, comes to us from McCann where he worked on the Aldi account. At Refinery, Max will be working across a group of accounts including Manchester Arndale, Bumper and EGO.

Courtney Garner joins us as SEO Strategist. She was previously at Open Partners carrying out technical SEO audits, content and keyword strategy, link-building, on-page optimisation, and Google My Business management.

Charlotte Booth is a Social Account Executive who graduated from the University of Edinburgh last year and comes to us with experience from Cheetham Bell JWT.

Charlotte Lock joins our social team as Social Account Manager. Charlotte was previously with Ph.Creative and has social media management experience for both in-house and agency, working on paid and organic social media strategies.

Emily Broad joins us as Account Manager from Havas Lynx, where she worked on a broad range of B2B pharmaceutical clients. Emily will be working on our global Siemens business.

Max Yates our new Account Executive, comes to us from McCann where he worked on the Aldi account. At Refinery, Max will be working across a group of accounts including Manchester Arndale, Bumper and EGO.

Courtney Garner joins us as SEO Strategist. She was previously at Open Partners carrying out technical SEO audits, content and keyword strategy, link-building, on-page optimisation, and Google My Business management.

Charlotte Booth is a Social Account Executive who graduated from the University of Edinburgh last year and comes to us with experience from Cheetham Bell JWT.

Charlotte Lock joins our social team as Social Account Manager. Charlotte was previously with Ph.Creative and has social media management experience for both in-house and agency, working on paid and organic social media strategies.

Deichmann is worth the wait!

We finally revealed our new TV ad campaign for Deichmann UK, after the Coronavirus pandemic delayed the project by a year. Deichmann UK is part of the largest footwear retailer in Europe, and we worked together to promote their new ‘Back to School’ campaign as school kids prepared to head back into the classroom.

The campaign was TVC, social videos, in-store radio and POS, and still imagery for social media and online use.

Celebrating a global brand partnership

Armor All is Energizer Holdings’ global autocare brand, and we work together to create content that can be used in all their global territories. This has led to some creative collaborations thanks to the brand’s partnership with Red Bull Racing.

In June, Refinery created an irreverent piece of social video content for Armor All featuring Red Bull Racing’s pit crew and team principal, Christian Horner. Our widely shared content connected and engaged with those passionate about their cars and racing.

It means everything to us

In June, Refinery were thrilled to win East of England Coop Funeral Services business with our “It means everything to us, because it means everything to you” campaign.
The insight that many of us retain a keepsake to remind us of a loved one that passes became the cornerstone of a campaign that includes TVC, radio, OOH, in-store, digital and social.
The insight that many of us retain a keepsake to remind us of a loved one that passes became the cornerstone of a campaign that includes TVC, radio, OOH, in-store, digital and social.

Jcb tools launch new range

We’ve been working with JCB Tools to launch their new power tool range into the trade market. The JCB brand is already known worldwide for its market leading position in construction equipment.

The launch campaign includes a full comms plan, which started with online research groups with tradespeople, range positioning, a photo and video shoot to support web design and build, social media strategy, advertising, and brand shopper assets.

We’re looking forward to supporting the brand further this year as distribution goes from strength to strength.

Virtually there with Meyer

Our client Meyer is a global leader in cookware, boasting brands like Prestige, Luigi Bormioli, Circulon and Anolon. With the cancellation of Ambiente, the leading international consumer goods trade fair, due to the pandemic, Meyer asked Refinery to find an innovative way way of assessing reaction to their new products without a physical presence.

We developed an astonishing virtual showroom that enabled customers to ‘pick up’ CGI Meyer products to examine them; view product specs; and watch product videos and ads. Customers accessed the showroom via their PC and could choose to be accompanied by a virtual salesperson.