Integrated Marketing - Advertising/Design/Social/Digital/PR

CLIENT:

TJ HUGHES

SECTOR:

RETAIL

We have a vast amount of experience in the retail sector.

And currently, it is one of the toughest sectors to operate in. So, this case study demonstrates how, if you get your offline and online offer correct, it is possible to ride the waves relatively unscathed. TJ Hughes was bought out of receivership by the Benross Group in 2011. They initially bought just 6 of the 54 stores. Since then they have grown their estate to 24 stores and they have a thriving e-commerce business.

CLIENT: TJ HUGHES

SECTOR: RETAIL

We have a vast amount of experience in the retail sector.

And currently, it is one of the toughest sectors to operate in. So, this case study demonstrates how, if you get your offline and online offer correct, it is possible to ride the waves relatively unscathed. TJ Hughes was bought out of receivership by the Benross Group in 2011. They initially bought just 6 of the 54 stores. Since then they have grown their estate to 24 stores and they have a thriving e-commerce business.

We developed a refreshed proposition that really resonated with today’s consumers

In a nutshell, our proposition was only as smart as our positioning…

TJ Hughes decided to own ‘the discount department store for the savvy shopper’.

DIGITAL

In a cost driven market, we delivered an immediate uplift in sales and positioned the business as the discount online retailer.

With an effective use of PPC we delivered the target ROAS on low margin products.

1000%

+ Return On Advertising Spend

800%

Increase in organic traffic after 3 months

120%

Year on Year Revenue Growth

SOCIAL

The brief: reach a younger, more socially savvy native audience

We achieved that with the introduction of bold graphics, bright, sharp product photography, fun influencer campaigns, engaging giveaways and a young, fun tone of voice

evoking a sense of #goals was the aim of our social game!

evoking a sense of #goals was the aim of our social game!

The brief: reach a younger, more socially savvy native audience We achieved that with the introduction of bold graphics, bright, sharp product photography, fun influencer campaigns, engaging giveaways and a young, fun tone of voice.

86.9%

Increased Instagram following

895.2%

Instagram profile clicks increase

4.5M

Impressions

53.9K

Engagements

A whopping £30,000 of sales generated through social in one month alone!

PRINT
High pressure, fast turnaround, hard-working creative ads, leaflets & outdoor compaigns that stand out and sell

52 WEEKS OF THE YEAR

High pressure, fast turnaround, hard-working creative ads, leaflets & outdoor compaigns that stand out and sell 52 weeks of the year.
PRESS OFFICE / CRISIS / COMMS SUPPORT / STORE LAUNCHES

Our PR team provides all the support required by a fast-moving, successful retailer…

We developed a refreshed proposition that really resonated with today’s consumers

In a nutshell, our proposition was only as smart as our positioning…
TJ Hughes decided to own ‘the discount department store for the savvy shopper’.

In a cost driven market, we delivered an immediate uplift in sales and positioned the business as the discount online retailer.

With an effective use of PPC we delivered the target ROAS on low margin products.

1000%

+ Return On Advertising Spend

800%

Increase in organic traffic after 3 months

120%

Year on Year Revenue Growth

evoking a sense of #goals was the aim of our social game!

The brief: reach a younger, more socially savvy native audience

We achieved that with the introduction of bold graphics, bright, sharp product photography, fun influencer campaigns, engaging giveaways and a young, fun tone of voice.

86.9%

Increased Instagram following

895.2%

Instagram profile clicks increase

4.5M

Impressions

53.9K

Engagements

A whopping £30,000 of sales generated through social in one month alone!

High pressure, fast turnaround, hard-working creative ads, leaflets & outdoor compaigns that stand out and sell 52 weeks of the year.

Our PR team provides all the support required by a fast-moving, successful retailer…