The challenge. A global repositioning of long-standing British wallcovering brand, Lincrusta. Its premium portfolio needed bringing back into the consciousness of the high-end residential and commercial hospitality sector. We were tasked with completely overhauling the brand look and feel, while yet still celebrating Lincrusta’s heritage credentials.

The work. We began with international market research; exploring key audience needs to fuel a brand identity and communications strategy review. Our creative outputs included a new brand, website, pattern books, brochures and roomset photography that together offer a sophisticated representation of this classic heritage brand. This new treatment has also been translated into enlivening exhibition spaces, in-store displays and advertising layouts.

The results. Through showcasing applications in a series of inspirational formats, we’re all set to help Lincrusta make a big impact. Our complete revitalisation of the brand will not only help reaffirm its heritage, rebuild credibility and strengthen its premium positioning in the market place, but equip it with the tools to make better connections. Ultimately, our repositioning of Lincrusta will support ambitious growth plans by paving the way for new partnerships within key distribution channels.