The challenge. Manchester Arndale sits at the heart of one of the UK’s fastest growing economies and for seven years, our challenge has been the same. To ensure that Manchester Arndale remains at the centre of Manchester’s retail offering. This means building advocacy, while increasing loyalty and spend.
To do this, we needed to build a dedicated team around the client’s needs. Finding the right mix of people, with the right retail fashion insight to help grow a sector that never stands still, has been another challenge. So far, so good.
The work. As over 45% of sales in Manchester Arndale come from fashion, that’s where we focus our credentials. Targeting our core audience of between 18-35, all of our campaigns for MA have a heavy fashion-based, editorial focus. Whether internal communications, web creative, social media assets, television ads or even toilet signage, our aim is to create magic moments for those who engage with the brand. Chances are, if you’ve seen work for Manchester Arndale, we were the ones behind it.
The results. From a shopping centre marketing awareness survey, 15% of all respondents recognised our latest SS17 campaign. 38% remembered seeing it about town on digital billboards, and the campaign had the most positive ‘makes me want to shop results’ of all the other shopping centre campaigns. Autumn Winter campaign results will be with us soon, and we can’t wait to see what impact it’s had for Manchester Arndale.