Siemens Building Technologies’ latest IP video management software, Surveillance VMS has been transforming their customers’ security systems. But to help them become an industry-leading player and sell into new clients and other sectors, we needed to understand why customers chose VMS and what the Siemens team wanted to achieve in the UK market.
Using Siemens’ business aims, we helped them to define their key challenges. Any campaign needed to; overcome the lack of UK brand awareness, connect with Siemens employees to spread the VMS message to their clients and capture the imagination of customers in new markets, all without alienating leads in their existing sectors…challenge accepted.
We needed to get under the skin of current customers to understand why they chose Siemens over other surveillance providers. Through customer interview days, it became clear that security teams opted for systems with advanced tech, simple migration options and service agreements to keep people safe in the spaces they protect. We crafted the line ‘Feel at Home’ as our campaign proposition to capture this mood.
Communications with our proposition at their core, personified by two emotive case studies. We supported this with key non-sector specific KPIs to shout about the practical benefits of VMS. Comms spanned video, tactical paid social activity and hard-hitting sales tools for the Siemens team.
The result? A suite of successful stories from current customers, showing how Siemens is building technological solutions to improve people’s lives and create perfect places.
By sharing the ‘Feel at Home’ stories externally and internally, we have enabled Siemens to reach over 190,000 people across a number of sectors, raising awareness of their security systems and positioning Siemens as a digital and data driven solution partner. A number of enquiries have come direct from advertisements placed across LinkedIn and Twitter.