Integrated Marketing - Advertising/Design/Social/Digital/PR

CLIENT:

WEST YORKSHIRE FIRE & RESCUE SERVICE

SECTOR:

PUBLIC

In West Yorkshire, Wild Fires cause an enormous amount of damage each year.

Our brief was to create a campaign that would capture the imagination of all audiences – the culprits and the individuals who might be able to help the fires being avoided in the first place and the media, who would act as an amplifying mouthpiece for the campaign.

CLIENT: WEST YORKSHIRE FIRE & RESCUE SERVICE

SECTOR: RETAIL

In West Yorkshire, wild fires cause an enormous amount of damage each year.

This case study is about how we helped Lockhart turn the tide – and giving their customers something they didn’t know they desperately needed…

We developed a fully integrated campaign based around the proposition: BE MOOR AWARE!

We chose the play on words because it captured people’s attention and then their imagination. We created some powerful headlines that the proposition could naturally support. And, we created some visual executions that were intended to be quite visually arresting.

We achieved some amazing media coverage…

We achieved some amazing media coverage…

We developed a fully integrated campaign based around the proposition:

We chose the play on words because it captured people’s attention and then their imagination. We created some powerful headlines that the proposition could naturally support. And, we created some visual executions that were intended to be quite visually arresting.

We also created a powerful hero image

that could be used as a default creative when a short, sharp, to the point message was required.

We achieved some amazing media coverage…